Avon Products has announced its new program global reforestation initiative, Healthy Forests, Beautiful World.

The new program will continue Avon’s ongoing global commitment to the environment, raising funds through the sale of special products by Avon Sales Representatives and on Avon’s eCommerce sites to help end deforestation.

Avon has donated more than $6.8 million for global reforestation since 2010 to The Nature Conservacy and World Wildlife Fund to support the rainforests in Brazil and Indonesia, two of the most critically endangered ecosystems.

Tod Arbogast, Avon Vice President, Sustainability & Corporate Responsibility, said:

“Paper and forests are important to Avon’s business and we are committed to making a difference in this area. The newly named Healthy Forests, Beautiful World program continues our work to tap the vast reach and commitment of Avon’s powerful worldwide network of Representatives, in conjunction with the expertise of WWF and TNC, to create a commanding force to help end deforestation. We look forward to building on our progress with Healthy Forests, Beautiful World in 2014 and continuing Avon’s global fundraising efforts to help end deforestation.”

In addition Healthy Forests, Beautiful World, Avon is committed to ongoing improvement in its internal efforts and policies specific to sustainable sourcing, including the Avon Paper Promise and the Avon Palm Oil Promise.